Assisted-Selling Cosmetics

Introduced an assisted open-shelf approach, moving away from traditional over-the-counter. Increased product interaction and contributed to ~2X category growth.

Experiential Toy Retail

Introduced scale models and electronic ride-on formats. Conceptualised and executed a ~500m Hot Wheels track, creating a participative retail experience.

Fragrance Festival

Connected store ambience, fragrance and customer dwell time. Conceptualised and executed the Fragrance Festival to create category-led experiential visibility.

Team Leadership & Capability Building

Led, trained and managed 110+ shopfloor team members, building capability around assisted selling, category engagement and performance-led execution.

Operational Turnaround

Reworked store operations, strengthened merchandise discipline and improved execution standards across locations, driving higher productivity and consistent performance.

Commercial Growth

Delivered 14% growth over target through better category planning, assortment strategy and on-ground execution.

Cost Optimisation

Achieved 24% cost savings by streamlining processes, improving vendor management and driving greater operational efficiency.

People & Capability Building

Built and mentored high-performing teams, instilling a culture of discipline, customer focus and commercial accountability.

India Launch & Store Rollout

Built and scaled the India business from a niche presence to 18+ stores across key cities.

Brand Localisation

Adapted global brand positioning to the Indian market, tailoring assortment, pricing and store experience for local parents.

World-Record Store Performance

Delivered a world-record performance (sales per sq. ft.), driven by the right category mix, strong visual merchandising and excellent execution.

Team Building & Leadership

Built and led a team of 100+ people, creating a high-performance culture focused on customer care, operational excellence and business growth.

Market Entry & Brand Launch

Successfully established ECKO Unlimited in India, adapting the global brand to the Indian market, including go-to-market strategy, retail format and brand localisation.

Retail Expansion

Rolled out standalone stores across key cities, building a strong retail presence and consistent customer experience, and won the Best Store Design award from VMRD.

Brand Positioning

Positioned ECKO as a differentiated global youth lifestyle brand, blending streetwear, music, sport and urban culture, resonating with Indian consumers.

Team Building & Operations

Built and led a cross-functional team, driving retail operations, visual merchandising, store performance and brand growth.

India Market Entry

Established Ladybird (Woolworths) in India, including market assessment, store selection, format planning and brand launch execution.

Standalone Stores

Launched and managed 13 standalone stores, creating a distinctive shopping environment, for children's fashion.

Merchandise & Assortment

Curated international children's wear assortments with a focus on quality, safety and age-appropriate designs, aligned to Indian customer preferences.

Team Building & Customer Experience

Built and trained store teams, instilling a culture of customer service, visual merchandising and operational discipline.

Business Model Pivot

Helped transition from a traditional inventory-led model to a marketplace approach, enabling broader assortment, faster growth and improved capital efficiency.

Brand Partnerships

Onboarded multiple leading fashion and lifestyle brands, expanding the platform's category depth and brand variety for a wider customer base.

Category Expansion

Strengthened the product mix across apparel, accessories, beauty and lifestyle, improving relevance and customer engagement.

Operational Efficiency

Improved internal processes, supplier coordination and platform operations to support faster turnaround and a better customer experience.

Operational Transformation

Improved studio productivity by ~30% through better pre-shoot planning, scheduling, utilisation and resource allocation, while reducing cost per shoot and increasing throughput.

Expanded Service Capabilities

Scaled the offering beyond basic catalogue shoots to include CGI, 3D rendering, catalogue photography videography and campaign shoots.

Brand Partnerships

Executed high-quality visual content for leading brands including Carlton London, Liberty and Monte Carlo, helping strengthen their e-commerce and campaign presence.

Commercial Model & Growth

Developed retainer and minimum-billing relationships creating a more predictable revenue model and positioning Urban Studios as a trusted, long-term creative partner for e-commerce and brand clients.

Flipkart Big Billion Days Execution

Won and executed a 79 million project for Flipkart, with ~60 specialised resources sourced and trained in ~15 days, delivering the project at ~45% margin.

Operational Restructuring

Reworked studio operations, improved planning, TATs, payment cycles and SLA scorecards, driving higher efficiency and profitability.

Expanded Service Portfolio

Extended the offering beyond studio shoots to include outdoor campaigns, catalogue photography, videography, CGI and 3D rendering, making KarvyNext a more comprehensive visual-content partner.

Financial & Commercial Discipline

Strengthened receivables and debt recovery processes, introduced structured billing/retainer models and built a more sustainable revenue base with repeat clients.

Reinvented the Business Model

Moved Spyne from wedding photography and digital space-renting to AI-led e-commerce imaging opening a new, scalable growth market.

Built a Nationwide Production Network

Onboarded 4,800+ photographers and studio partners across 90+ locations, creating an asset-light, revenue-linked operating model.

Enterprise & Marketplace Partnerships

Enabled large-scale imaging mandates for Amazon, Myntra, Flipkart (including Big Billion Days), Amazon Saheli, Flipkart Karigar and other leading brands.

High-Volume Execution with Al

Executed ~2,000 product videos in ~20 days for Flipkart Big Billion Days, using the distributed network and Al-assisted workflows for speed and consistency.

Democratised Catalogue Production

Reworked the mobile application and workflows to make professional content accessible to smaller sellers (e.g., food catalogue shoots from ~12,500 to ~7250).

Enterprise Brand Onboarding

Onboarded leading fashion brands including AJIO, Puma, Indian Terrain, Rare Rabbit and Mensa Brands in the first 2 months, building early commercial traction.

AI Catalogue Scale Engine

Built operational capability from zero to 30K+ catalogue options per month using AI-driven image enhancement, background transformatian and model generation

Commercial Impact for Slow-Moving Inventory

Enabled partner brands to accelerate liquidation of slow-moving inventory, delivering 40-70% uplift in add-to-carts through high-quality, on-brand product visuals.

Market Credibility & Investor Engagement

Represented the company at industry events and strategic forums, led investor presentations and helped build a strong market position for the next phase of growth.

D2C Launch in 45 Days

Set up and launched the D2C business end-to-end in record time, including platform setup, merchandising, content, catalogue and campaign execution.

Assortment & Merchandising

Built 90+ curated SKUs with a balanced mix of formals, occasion wear and essentials, aligned to brand heritage and modern customer needs.

Marketplaces in 30 Days

Onboarded major marketplaces within 30 days, creating a strong omni-channel presence and wider customer reach.

Strong Early Performance

Achieved 1.7 - 1.75 ROAS in the first 45 days, with strong customer response and a scalable growth foundation.

Omnichannel Backbone on Unicommerce

Reid & Taylor unified its website, warehouses, stores and marketplaces on Unicommerce's order, warehouse and retail management systems, automating order processing and enabling ship-from-store. The move was covered by the trade press in January 2025.

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Faster Time-to-Market

Reduced catalogue TAT from ~15 days to ~7 days, and later to 1-2 days through automation and process improvements.

Scaled Catalogue Throughput

Handled 100,000+ catalogue options per month, enabling wider brand assortment and better availability for customers.

Cost Efficiency at Scale

Achieved ~70% cost optimisation through process redesign, automation and better vendor coordination.

Improved Quality & Customer Experience

Strengthened catalogue quality, consistency and data governance, supporting a richer and more reliable shopping experience across categories.

Ground Programmes & Community Engagement

Supporting initiatives with artisans, local communities and partner organisations to promote traditional crafts and create sustainable livelihood opportunities.

Partnerships & Ecosystem Development

Facilitating collaborations with NGOs, CSR partners changemaker organisations and like-minded institutions to scale impact and create market linkages for artisans and heritage products

Volunteers, Youth & Awareness

Supporting volunteer engagement, youth participation and awareness activities to build a broader movement around conscious consumption and cultural value.

Platform Planning & Systems

Contributing to the strategy, structure and initial build of an integrated digital platform to connect conscious customers, heritage sellers, volunteers, CSR partners and support services.